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Also manage external partners to ensure alignment with our brand and business priorities. (*This is an Individual Contributor role, not a people manager position.) Has a minimum 7-8 years of brand management experience in marketing; preferably with a high-growth global brand. Comprehensive experience across marketing disciplines such as digital marketing (incl. performance marketing), social media, content, product marketing, PR, CRM, IRL events, and more. Has strong understanding of social platforms and experience in overall social marketing including community building, influencer, partner collaboration, social assets creation and paid social campaigns. Is data-savvy and comfortable interpreting insights; skilled at leveraging data and consumer insights to inform successful marketing strategies and executions. Deep passion and understanding of Korean youth culture and social trends especially in regards to Gen Z. Strong team player adept at communicating and engaging with internal teams (cross functional, regional and HQ) as well as external partners. Has an entrepreneurial mindset who continues to innovate and challenge the status-quo to achieve greater results. 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Establish and Experiment with Data-Driven Strategies: Develop hypotheses to increase user engagement and matching quality, and derive product improvement directions through experimental design and result analysis. Global Collaboration and Communication: Collaborate with PM, ML, Design, Data Science, and Marketing teams at the US headquarters to design user-centric products, and communicate with various stakeholders to coordinate priorities. User-Centric Design: Analyze user behavior data and reflect UX research results to plan and implement features that users can empathize with and be satisfied with. Excellent English communication skills are a must. 5+ years of Product Manager experience in global B2C services or high-growth tech companies. Experience in suggesting and executing ideas based on user-centric thinking and exceptional product sense. Basic knowledge of design tools such as Figma and ability to design wireframes/ whiteboarding. Experience leading the planning and launch of iOS, Android, and Web-based products. Experience in data-driven decision-making through A/B test design and quantitative/qualitative analysis. Ability to predict and proactively respond to risks that may arise early in the product lifecycle. Strong leadership skills with a self-driven and proactive mindset. Exceptional interpersonal skills and ability to collaborate across diverse teams and cultures.", "stars": 0.0, "medallionProgram": null, "location_flexibility": null, "work_location_option": "onsite", "canonicalPositionUrl": "https://join.matchgroupcareers.com/careers/job/29328353", "isPrivate": false}, {"id": 30027748, "name": "Senior Marketing Manager (Tinder, Pairs)", "location": "Seoul", "locations": ["Seoul"], "hot": 0, "department": "Hyperconnect", "business_unit": "Tinder Seoul", "t_update": 1751518881, "t_create": 1751264243, "ats_job_id": "d6876358-8bf1-4c54-b3af-977d1eab42d6", "display_job_id": "d6876358-8bf1-4c54-b3af-977d1eab42d6", "type": "ATS", "id_locale": "511369491166649138-en", "job_description": "Working with our creative agency and internal teams (Product Marketing, Media, PR and Legal), effectively manage the strategizing, planning and roll-out of 360 marketing campaigns across several media touchpoints. As brand guardian, responsible for the development and management of all branded assets and contents, ensuring full alignment with our brand principles and guidelines. Working with our internal media team and agencies, lead the planning and execution of integrated media strategies across paid, owned and earned channels. Ideate, experiment and iterate on creative social and digital engagement campaigns that can amplify our SOV and generate impactful conversations with our target audience. Analyze performance, capture learnings and adjust for improved strategy. Own and build KPI; rigorously track campaign performance and analyze data to ensure optimal ROI and target delivery. Monitor and report local competitor/market insights or trends to above-market stakeholders so as to inform and ultimately help drive strategy decisions for Korea. Manage brand P&L including budget allocation, spend tracking and variance analysis. Effectively collaborate with cross functional and above-market teams. 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