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We're one of the top revenue-driving brands in the Match Group (comprised of Tinder, OkCupid, Hinge and Match.com). We love what we do, and have the ability to profoundly impact millions of people's lives every single day! Named one of BC's Top Employers, Plenty of Fish is a great place to build friendships, grow your career and collaborate with top talent. We work hybrid at Plenty of Fish - IRL in our downtown Vancouver office on Tuesday and Wednesday and work remotely the remainder of the week! We are looking for someone to be a part of our outstanding team working on flagship Match Group online dating & live-streaming products in Vancouver, Canada. The ideal candidate will have deep experience in driving growth through product & organic marketing strategies for consumer products. This person will have a strong understanding of user needs for our existing and future audience, as well as a substantial perspective on what it takes to drive organic & viral growth. This highly cross-functional role will report to the General Manager of Match Group Vancouver. So, what will you do? Develop and implement strategies to attract new users organically through word-of-mouth & viral engagement loops Design and refine the user onboarding process to ensure new users understand and find value in the product quickly, and are motivated to share this experience Implement strategies to keep users coming back to the product. This may involve email marketing, push notifications, feature updates, and optimizations Use data to identify opportunities, drive decisions and continuously improve strategies. This involves setting up and analyzing experiments, tracking KPIs, and using insights to iterate on marketing tactics and product features Work closely with product managers, designers, developers, and performance marketers to align growth initiatives with overall business objectives and user needs. Establish a feedback loop to gather user insights and feed this information back into product development and marketing strategies. This can include conducting surveys, user interviews, and usability testing. Be the local expert on product-driven growth marketing strategies & tactics for consumer products at different stages of maturity You'll be a match for this role if you have 5+ years of experience working in Product Marketing Experience working on portfolio products on a global scale Experience launching new products and/or categories from inception to product-market fit Proven ability to deliver measurable results Excellent leadership, influencing and communication skills, with an ability to express high-level concepts efficiently and optimally to a wide range of audiences The ability to lead cross-functional teams (especially Product, Marketing, and Creative teams) to produce innovative solutions Fluency with key business, product, and marketing analytics Strong analytical skills and can write queries for analysis Strong communication and project management abilities $ 105000- $130000 a year Factors such as scope and responsibilities of the position, candidate's work experience, education/training, job-related skills, internal peer equity, as well as market and business considerations may influence base pay offered. This salary range is reflective of a position based in Vancouver, British Columbia. We would love to hear from you, even if you don't match 100% of the requirements Why Plenty of Fish? We're recognized as one of BC's Top Employers 2023! Generous vacation, flex days, professional development days RRSP matching, and employee stock purchase plan Professional development budget and unlimited access to Udemy from day one Match Group mentorship program Parental leave top up and fertility preservation benefits Extended health & dental benefits from day one Corporate ClassPass membership and other wellness benefits And many more on our careers page Our Values Be Proud - We own our ship. We see challenges as opportunities and take action. Make Waves - We profoundly impact millions of peoples' lives, every day. Dive Deep - We empathize with our members and use data to surface thoughtful decisions. Crew Together - We're all working towards the same goals and win as a team. Want To Dive Deeper? LinkedIn Glassdoor We're committed to creating an equal and inclusive environment; we welcome all crew (and prospective crew) members regardless of race, colour, ancestry, place of origin, political belief, religion, marital status, family status, physical or mental disability, sex, sexual orientation, gender identity or expression, age, conviction unrelated to employment, or any other prohibited ground of discrimination recognized by applicable law. Plenty of Fish is proud to be an equal opportunity workplace. 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Evaluate and monitor the health of our product and member ecosystem daily Validate the impact of our product initiatives and changes on our members; serve as an internal consultant to product and engineering teams on designing and implementing experiments to effectively identify the impact of new features, enhancements etc Collaborate with product managers across platforms (apps and core web), designers, and development teams to design, benchmark and measure experiments that drive key product decisions Drive data exploration on user behaviour to discover potential product enhancements driving higher user retention, engagement and satisfaction Leverage data from a disparate set of sources to analyze business performance, identify growth opportunities, and provide actionable insights to executive management Partner with marketing, finance and operations teams to develop advanced analytics models to quantify and measure the impact of key enterprise initiatives on the top-line and bottom-line growth Conduct research providing an objective lens into evolving consumer needs, behaviour and social norms that can serve as the basis for a longer-term strategic product roadmap Proactively identify product metrics and monitor product performance through dashboards and ad hoc analysis Serve as the analytics point of contact and function lead for the POF Executive team You'll be a match for this role if you have.. 5+ years of hands-on experience leading exploratory analysis and driving insights for a social and/or marketplace product autonomously 5+ years of experience in experimentation and testing 5+ years of hands-on experience working with structured and unstructured data sources 2+ years directly managing or mentoring other analysts Strong business acumen with a deep understanding of freemium monetization and business models The ability to drive hypotheses and action in a highly volatile and ambiguous environment $ 155000- $185000 a year Factors such as scope and responsibilities of the position, candidate's work experience, education/training, job-related skills, internal peer equity, as well as market and business considerations may influence base pay offered. 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