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This rapid growth demonstrates its ability to fulfill a fundamental human need: real connection. Today, the app has been downloaded over 630 million times, leading to over 97 billion matches, serving approximately 50 million users per month in 190 countries and 45+ languages - a scale unmatched by any other app in the category. In 2024, Tinder won four Effie Awards for its first-ever global brand campaign, \u201cIt Starts with a Swipe\u201d\u2122 Our Values Take the Lead We don't ghost our work or each other. Just as users don't leave their matches hanging, we don't let each other down. Move Fast We have a bias for action and urgency. Something that could be done tomorrow would be better if done today. Better Together We keep connection at the heart of dating and at the heart of how we work. Just as our users are better when they connect with others, so are we when we collaborate. Real Talk We say the hard thing the human way. Just as we ask our users to behave with kindness and candor in our community, we expect Team Tinder to do the same. Safety First We act with integrity, transparency, and consistency so people feel safe\u2014whether they're swiping, matching, or working alongside us. Spark Fun We have fun to unlock creativity, fuel innovation, and help us build better experiences for daters. The Director of Social Media will lead the vision, strategy, and execution of Tinder's global social presence across TikTok, Instagram, YouTube and emerging platforms. You'll oversee a team responsible for content, community management, and influencer. This role is ideal for someone who can operate like a founder of Social at Tinder \u2014 building systems, setting standards, and driving cultural relevance. You'll bring a \u201cstart-from-scratch\u201d mentality while thriving in a high-growth, high-visibility environment. Where you'll work: This is a hybrid role in the West Hollywood office and requires in-office collaboration three times per week. In this role you will: Develop and own Tinder's global social media strategy, grounded in cultural relevance, platform expertise, consumer insights, and business goals. Rebuild and reinvent Tinder's social presence with a fresh POV, modern brand voice, and platform-specific identities. Build frameworks for content planning, trend forecasting, calendars, workflows, and measurement. Lead the creation of thumb-stopping, conversation-driving social content across all platforms. Partner closely with Brand, Media, and Product Marketing to ensure social reinforces brand storytelling and campaign moments. Oversee creator collaborations, influencer strategy, and social-first partnerships. Build a rigorous analytics discipline across platforms Use data to guide content decisions, trend identification, resource allocation, and optimizations. Build and maintain reporting dashboards for leadership visibility. Manage and mentor a team of Social Managers, Influencer Leads, and Community Leads, while developing scalable strategies to grow impact and reach. Foster a culture of creativity, experimentation, accountability, and continuous improvement. Serve as the primary social voice across the company, partnering with Brand, Media, Comms, Product Marketing, and Legal. Develop agile processes for real-time reactions, cultural moments, crisis management, and proactive storytelling. You'll need: 8-10+ years of experience in social media strategy, content leadership, or digital marketing. Demonstrated success owning social strategies for challenger brands. Proven ability to revamp or rebuild social from the ground up \u2014 shaping voice, identity, content streams, and systems. Deep understanding of TikTok, IG, X, YouTube, and emerging platforms: algorithms, formats, best practices, and cultural nuance. Strong analytical mindset with experience using dashboards, social listening, insights tools, and performance modeling. Exceptional people leadership skills with experience managing and growing teams. A creative thinker obsessed with culture: memes, dating trends, internet humor, creators, moments, and storytelling. $ 225000- $245000 a year The salary range for this position is $225,000 - $245,000. Factors such as scope and responsibilities of the position, candidate's work experience, education/training, job-related skills, internal peer equity, as well as market and business considerations may influence base pay offered. This salary range is reflective of a position based in Los Angeles, CA. This salary will be subject to a geographic adjustment (according to a specific city and state), if an authorization is granted to work outside of the location listed in this posting. Commitment to Inclusion At Tinder, we don't just accept difference, we celebrate it. We strive to build a workplace that reflects the rich diversity of our members around the world, and we value unique perspectives and backgrounds. Even if you don't meet all the listed qualifications, we invite you to apply and show us how your skills could transfer. Tinder is proud to be an equal opportunity workplace where we welcome people of all sexes, gender identities, races, ethnicities, disabilities, and other lived experiences. Learn more here: https://www.lifeattinder.com/dei If you require reasonable accommodation to complete a job application, pre-employment testing, or a job interview or to otherwise participate in the hiring process, please speak to your Talent Acquisition Partner directly. 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